BUSINESS STRATEGIES: The mission -- Guiding vision -- Entrepreneurial passion -- Conquering fears -- Focus on strengths -- Seizing opportunities -- Risks and rewards -- Creating a strong business plan -- BUSINESS PLAYS: Mentors and role models -- Building a brand -- Brand maintenance -- Bank financing -- Private investors -- Partnerships -- Finding the right employees -- Handling lawyers and accountants -- BUSINESS OPTIONS: Considering a franchise -- Franchise benefits -- Franchise drawbacks -- Joint ventures -- Buying an existing business -- Minority vendors -- Web wisdom -- Leading vs managing -- Motivating employees -- Change management -- Making presentations -- Training -- Customer care -- Exit strategies -- Philanthropy -- Life/work balance -- Overtime.