Webs of significance -- Claiming the bad side -- Reasons for being bad -- Making meaning of being bad -- Incompetent : Juan Antonio Samaranch, Abdurrahman Wahid, Jill Barad -- Rigid : Mary Meeker, Robert Haas, Sumner Redstone, Vladimir Putin -- Intemperate : Marion Barry, Jr., Gary Hart and Jesse Jackson, James Bakker and Henry Lyons, William Bennett -- Callous : Al Dunlap, Rudolph Giuliani, Leona Helmsley, Howell Raines -- Corrupt : William Aramony, Vincent (Buddy) Cianci, Jr., Mario Villanueva, Andrew Fastow -- Insular : Bill Clinton, Lee Raymond, James W. Johnston -- Evil : Radovan Karadzic, Saddam Hussein, Pol Pot, Jim Jones and David Koresh -- Costs and benefits -- Comments and corrections.