Search Results: Returned 2 Results, Displaying Titles 1 - 2
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-- 1,000,000,000 customers.c2005., Free Press Call No: 658.18 M147o Availability:1 of 1 At Your Library Series Title: A Wall Street journal book.
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c2007., Free Press Call No: 338.76 P424c Availability:1 of 1 At Your LibraryClick here to watch Series Title: Wall Street journal booksSummary Note: "On one level, The Real Pepsi Challenge, whose author is an editor and writer for The Wall Street Journal, is a straightforward business book about the birth of niche marketing. But, as we quickly learn, it is a truly inspirational story, recalling a time when we as a nation first learned to see the strength of our diversity. It is far more than a history of marketing in America; it is a key chapter in the social history of our nation."--BOOK JACKET.