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Ã2018., University of Toronto Press Call No: 302.23 M954i Availability:1 of 1 At Your Library Summary Note: Ashesh Mukherjee uses the latest research in consumer psychology to highlight five hidden costs of living online: too many temptations, too much information, too much customization, too many comparisons, and too little privacy. The book provides actionable solutions to minimize these costs. This book provides a new perspective on the dark side of the internet, and gives readers the tools to become a smart user of the internet. Residence: Montreal, QC.