Search Results: Returned 5 Results, Displaying Titles 1 - 5
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2023., Adult, Warner Bros. Entertainment Call No: DVD Fic Air Availability:1 of 1 At Your Library Summary Note: AIR reveals the unbelievable game-changing partnership between a then-rookie Michael Jordan and Nike's fledgling basketball division which revolutionized the world of sports and contemporary culture with the Air Jordan brand. This moving story follows the career-defining gamble of an unconventional team with everything on the line, the uncompromising vision of a mother who knows the worth of her son's immense talent, and the basketball phenom who would become the greatest of all time.
![Air [DVD] (2023) Directed by Ben Affleck](/Library/images/~imageCT103550.JPG "Air [DVD] (2023) Directed by Ben Affleck")
![Branded beauty [eBook] : how marketing changed the way we look](/Library/images/~imageCT73674.JPG "Branded beauty [eBook] : how marketing changed the way we look")
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-- Human nature of successful marketing.c2007., John Wiley & Sons Call No: 658.8 H193g Availability:1 of 1 At Your Library
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2016., General, Scribner Call No: Bio K71s Edition: First Scribner hardcover edition. Availability:1 of 1 At Your Library Summary Note: "Nike founder Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into one of the world's most iconic and profitable brands. In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his car, he grossed $8,000 his first year. Today, Nike's annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today. Knight tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business--a business that would be dynamic, different. Knight details the many risks and daunting setbacks that stood between him and his dream--along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything"--Provided by publisher.
