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c2007., Free Press Call No: 338.76 P424c Availability:1 of 1 At Your LibraryClick here to watch Series Title: Wall Street journal booksSummary Note: "On one level, The Real Pepsi Challenge, whose author is an editor and writer for The Wall Street Journal, is a straightforward business book about the birth of niche marketing. But, as we quickly learn, it is a truly inspirational story, recalling a time when we as a nation first learned to see the strength of our diversity. It is far more than a history of marketing in America; it is a key chapter in the social history of our nation."--BOOK JACKET.